What is email marketing?

  • How email works?
  • Challenges faced in sending bulk emails How to over come these challenges?
  • Types of email marketing- Opt-in & bulk emailing What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing Setting up lists & web form
  • Creating a broadcast email What are auto responders? Setting up auto responders How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them Improving ROI with
    A/B testing