• Google Adwords Overview
    • Understanding inorganic search results Introduction to Google adwords & PPC advertising
    • Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Google adwords account Understanding adwords account structure.
      • Campaigns, Adgroups, Ads, Keywords, etc Types of Advertising campaigns- Search, Display, Shopping &
        video
      • Difference between search & display campaign
  • Understanding Adwords Algorithm
    • How does adwords rank ads
    • Understanding adwords algorithm (adrank) in detail with examples
    • What is quality score
    • Why quality score is
    • important What is CTR?
    • Why CTR is important?
    • Understanding bids
  • Creating Search Campaigns
    • Types of Search Campaigns – Standard,
    • All features, dynamic search & product listing Google merchant center.