- Google Adwords Overview
- Understanding inorganic search results Introduction to Google adwords & PPC advertising
- Overview of Microsoft Adcenter (Bing & Yahoo) Setting up Google adwords account Understanding adwords account structure.
- Campaigns, Adgroups, Ads, Keywords, etc Types of Advertising campaigns- Search, Display, Shopping &
- Difference between search & display campaign
- Understanding Adwords Algorithm
- How does adwords rank ads
- Understanding adwords algorithm (adrank) in detail with examples
- What is quality score
- Why quality score is
- important What is CTR?
- Why CTR is important?
- Understanding bids
- Creating Search Campaigns
- Types of Search Campaigns – Standard,
- All features, dynamic search & product listing Google merchant center.
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